For this week’s Hot Seat, Out N About sat down with Joel Ayuk the director, producer and writer of Chokehold, which was filmed here in St. Maarten-St. Martin.
Tell us: How did this film come about?
I’ve always wanted to use films to shine a light on things people don’t talk enough about, and Chokehold is my gift to women. Domestic violence is something that happens every day, but many don’t fully understand its deep impact. This movie is about giving a voice to those who feel unheard. I spent over a year writing and developing the script because I wanted to tell this story in the most real and emotional way possible.
What inspired you to get into movie production?
I love storytelling. Movies have the power to make people feel something – to inspire change. I’ve been working in the film and TV industry for over 16 years, and my goal has always been to create films that entertain but also make people think. I founded Cani TV and the Saint Martin International Film Festival because I believe the Caribbean has so many stories that deserve to be seen worldwide.
What makes St. Maarten magical to you?
St. Maarten is home. It’s full of life, culture, and beautiful landscapes; but what make it truly special are the people. They’re strong, creative, and full of energy. That’s why I chose to film Chokehold here – because this island deserves to be seen on the big screen.
How do you overcome challenges on set or keep a positive mind-set during tough times?
Filmmaking is never easy. There’s always something – budget issues, scheduling problems, or unexpected delays. But I always remind myself why I’m doing this. I surround myself with a great team, and we support each other. Also, the love from the community and local businesses keeps me going. St. Maarten came together to help make this film happen, and that’s something I’ll always be grateful for.
Please, tell us about the cast and the story of Chokehold.
Chokehold tells the story of Mike, a police officer battling his own demons, and Victoria, his wife, who is trapped in a toxic and dangerous relationship. It’s an intense, emotional film that makes you think.
We have an incredible cast: Enyinna Nwigwe, a well-known Nigerian actor from Netflix, plays Mike; Sherando Ferril, a talented Jamaican actress, takes on the role of Victoria; and we also have Brely Evans, a Hollywood actress, playing Victoria’s sister. It’s a mix of talent from Africa, the Caribbean, and the US that makes this film truly international.
What inspirational quote or song lyric would you like to share?
I always say: “Filmmaking is about telling the truth, even when it’s hard to hear.” Chokehold is not just a movie – it’s a message. And if even one person walks away feeling changed, then I’ve done my job.
Tell us about the re-release of Chokehold. How long will it run at Caribbean Cinemas?
I’m thrilled that Chokehold is back in theatres! After winning 12 awards worldwide, we’re bringing it back for those who missed it – and for fans, this is your chance to experience the Director’s Cut with new scenes.
Catch it at Caribbean Cinemas, St. Maarten, from today, Thursday, February 27, until Wednesday, March 5. Don’t just watch Chokehold, feel it.
What’s next for you in 2025? Any big plans?
Oh, definitely! The success of Chokehold has opened a lot of doors, and I have some exciting new projects coming. I can’t share all the details yet, but I’m working on another film that will also highlight important social issues, and I want to continue showcasing Caribbean talent.
How has this film impacted Sint Maarten and has it had local business support?
Films create jobs, tourism, and global exposure. When a movie is made in St. Maarten, it puts our island on the map, boosts local businesses, and opens doors for young creatives. Chokehold has already done this, creating local jobs, bringing international talent to the island, and showcasing St. Maarten on the world stage. With the right support, St. Maarten could be the film hub of the Caribbean – and Chokehold is just the beginning!
