~As Global Brand Ambassador~
Multi-talented Entertainer and Model is the New Face of Revlon® Color Cosmetics Revlon announces that Ciara, beloved entertainer, model and fashion icon, is joining the Revlon family as the newest Global Brand Ambassador.
Ciara is a Grammy Award winning singer, songwriter, dancer and producer with over 23 million records sold and 16 million singles worldwide. Ciara believes that when you choose to love yourself first, you are more open to the love of others, which makes her the ideal match for Revlon’s LOVE IS ON™ positioning.
“As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon,” said Revlon President & CEO Mr. Fabian Garcia. “Ciara is a talented and accomplished artist, loving wife and mother, and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the CHOOSE LOVE™ campaign.”
In addition to being a daughter, mother and wife, Ciara has a successful career across many platforms and markets. She is also a devoted philanthropist dedicated to improving the lives of children and empowering women across the globe.
“I’ve been a fan of the iconic Revlon brand my entire life,” said Ciara. “In fact, my name comes from the Revlon Ciara™ fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest Global Brand Ambassador.”
Ciara will begin her role as Global Brand Ambassador, supporting Revlon color cosmetics and the brand’s CHOOSE LOVE™ campaign, by promoting Revlon’s new 2017 ColorStay™ Eye and Revlon Kiss™ Balm launches.
“I’m excited and grateful to join a long line of inspiring brand ambassadors before me and to help Revlon continue to encourage women to CHOOSE LOVE™,” commented Ciara. Ciara’s first beauty visual appeared on October 22, with her campaign continuing to roll out early this month of November.
For additional information on Revlon and to view behind-the-scenes content in the coming months from Ciara’s campaigns, visit www.Revlon.com and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on Snapchat.
