~ Heineken 0.0 @ Regatta Village ~
The C0.0L Room in the Regatta Village will provide Regatta visitors with an escape from the busy festival for a quick refresher. The hipster-style room made out of a clear tent-material will be the ultimate chill spot. What makes it so hip? You get to see what’s going on from outside.
Decked out with lots of plants, blue lights, and cushioned lounge chairs made out of pallets makes it the perfect lounge, which of course boasts a well-stocked bar offering everyone an experiential tasting of the refreshing alcohol-free beer. Guests can also build their own party in the C0.0L Room by participating in the silent disco.
This concept provides a true escape, and is an added dimension for the whole festival, the Regatta always aims to provide different experiences on the festival grounds. “If festival goers don’t want to be by the main stage anymore, they can just come in and chill in the C0.0L room,” says Tanvi Goklani, Heineken Brand Manager, DIVICO Distributors.
Heineken® 0.0 is brewed with a unique recipe of natural ingredients, for a distinct balanced taste and only 21kcal per 100ml. Initially available in 14 international markets in 2017, and now over 57 markets globally, the brand’s iconic green label has been turned blue – the colour associated with the alcohol-free beer category. Although already readily available in European and American markets, Heineken® 0.0 makes its official debut on St. Maarten this week.
Tanvi Goklani: “It’s difficult for consumers to find alcohol-free options, and with Heineken® 0.0, we are able to provide them an option. Also, as more people are becoming wellness-oriented, alcohol consumption is also changing. The market for low- to zero-alcohol beverages is expected to grow by 32 percent between 2018 and 2022.”
DIVICO Sales Manager Shyam Rambhadjan adds, “I think Heineken® 0.0 really fills a consumer need to have a non-alcoholic beverage at a party, at a work lunch, and many other occasions where they are looking for a great tasting beer in social settings, but just don’t fancy the alcohol.”
The C0.0L Room will be located in the Regatta Village and will be open from Thursday, March 5, till Sunday, March 8, from approximately 8:00pm until midnight. For more information, purchasing and delivery of Heineken® 0.0, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it., or call +1 (721) 524 3500 or +1 (721) 553 7012.
