Daimler cuts 2018 profit forecast

FRANKFURT--Germany's Daimler cut its 2018 profit forecast and BMW said it was looking at "strategic options" because of a trade war between China and the United States, sparking fears of a wave of earnings downgrades in the auto industry.


Daimler said late on Wednesday that import tariffs on cars exported from the United States to China would hurt sales of its Mercedes-Benz cars, resulting in slightly lower earnings before interest and taxes (EBIT) this year. The luxury automaker, one of the biggest global companies to cut its guidance and blame trade tensions, previously saw 2018 EBIT rising slightly.
"We do not believe Daimler will be the only OEM (original equipment manufacturer) to reduce guidance. Other OEMs are also exposed to similar trends that Daimler cites in various degrees," Morgan Stanley analysts said.
German rival BMW, which also exports sport-utility vehicles (SUVs) from the United States to China and Europe, reaffirmed its profit forecasts for this year, but said these depended on worldwide political conditions remaining largely unchanged. "Within the context of the current discussion concerning additional tariffs on international trade, the company is evaluating various scenarios and possible strategic options," it said in a statement on Thursday, without elaborating.
Slower sales of SUVs from the Mercedes-Benz plant in Alabama to China will result in a hit of around 250 million euros ($289 million), Evercore ISI analysts said.
Daimler shares closed down 4.3 percent at 57.86 euros, while shares in BMW and Volkswagen closed down 3.1 and 2.9 percent, respectively.
Daimler's profit warning comes as U.S. President Donald Trump is proposing to impose tariffs on imported vehicles on the grounds that trade imbalances on many products threaten U.S. national security. He is separately threatening to impose tariffs on up to $200 billion of Chinese goods. China has warned it will retaliate with levies on U.S. products, potentially including the Mercedes-Benz SUVs shipped to China from Alabama.
Stocks in a wide range of companies have see-sawed in recent weeks as investors tried to assess the risk to corporate profits from the Trump administration's trade policy. While the United States and China have not yet imposed new tariffs, Daimler said it expected them, and would not be able to recover the costs from customers.
"Fewer-than-expected SUV sales and higher-than-expected costs, not completely passed on to the customers, must be assumed because of increased import tariffs for U.S. vehicles into the Chinese market," it said in a regulatory filing.
Daimler's revised forecast came on the same day as reports that German automakers had backed a proposal that the European Union drop tariffs on vehicles to defuse trade tensions. Beijing's proposed 25 percent tax on U.S. car factory exports will hit nearly 270,000 vehicles, with German carmakers accounting for $7 billion of the $11 billion total.
BMW, the largest vehicle exporter from the United States by value, has its largest factory in Spartanburg, South Carolina and faces a $965 million impact from tariffs, with Daimler exposed to a $765 million hit, Evercore ISI analysts have said. Around 18 percent of all BMWs sold in China were exported from the United States last year, and the carmaker has warned a further escalation of the trade row "would be harmful for all stakeholders".
One way to mitigate its exposure to tariffs would be to move some production of its X5 offroader which is currently exported from the United States to a factory in China. BMW declined to comment on whether this was under consideration.
BMW has already stopped exporting the X3 from the United States to China this year, amid escalating trade tensions, shifting manufacturing of the model to a plant in Rosslyn, South Africa and another factory in Shenyang, China.

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