Lucian Grainge, Chairman and CEO of Universal Music Group, celebrates Euronext Amsterdam listing debut in Santa Monica, California, U.S., on Tuesday. (Lester Cohen for Universal Music Group/Handout via Reuters)
AMSTERDAM--Universal Music Group's shares leapt more than a third in their stock market debut on Tuesday as investors bet a boom in music streaming still has a long way to run.
The world's biggest music label, which represents musicians and song catalogues from Billie Eilish to The Rolling Stones and Bob Dylan, saw its market value leap to 47 billion euros ($55 billion) in Europe's largest listing of the year.
The company was spun off by France's Vivendi, which handed a 60% stake in Universal to its shareholders. Vivendi saw its market value drop by two thirds to about 12 billion euros, according to Refinitiv data, as it refocuses on other media assets such as pay TV brand Canal+.
Big winners from the Amsterdam listing include U.S. hedge fund billionaire William Ackman and China's Tencent, alongside Vivendi's controlling shareholder Vincent Bollore, who are retaining large slices of Universal. Universal Chairman and CEO Lucian Grainge will also get bonuses linked to the listing that a source close to the company said would amount to at least $140 million.
Universal's shares were trading at 24.97 euros by mid-session trading, up around 35% from their reference price of 18.50 euros. Shares in Bollore, which holds 27% of Vivendi, were up 2.4%, while the Amsterdam-listed shares of Ackman's Pershing were up 4%.
At that price, Universal - the biggest of the "big three" record labels - trades at a 25% premium to its only listed competitor, Warner Music, said analyst Matti Littunen of Bernstein. Both compete with Sony Music. "No sign of a European discount here," Littunen said in a note, adding that the stock's performance would reduce pressure to seek a dual U.S. listing for Universal, which is based in Hilversum, Netherlands, but has headquarters in Santa Monica, California.
The strong debut is also a vindication for Ackman, who was forced into an embarrassing U-turn after U.S. regulators blocked his plans to invest into Universal via his special purpose acquisition company (SPAC) in July. Ackman, whose grandfather was a songwriter, instead opted to take a 10% stake via his main Pershing Square hedge fund, which is now sitting on a paper gain of more than 30%.
Amid the streaming boom, Universal - whose other hit singers and catalogues include Justin Bieber and The Beatles - hopes to build on deals with ad-supported sites such as TikTok and YouTube as well as streamers led by Spotify. "I believe that we're only at the beginning of the next wave of growth as music subscription and ad-supported consumption is scaling globally and has a long runaway ahead," Grainge told Reuters.
Part of Universal's business derives from the rights attached to its huge catalogue, and it also collects royalties for the artists it represents across social media platforms and performance fees whenever their songs are played. The COVID-19 pandemic hit live concerts and Universal's merchandising business, but ad-supported revenues have picked up after a blip.
