Denis O’Brien, Digicel Group Chairman.
WILLEMSTAD, Curaçao--Digicel launched itself as a Digital Operator on Tuesday and marked the occasion by delivering “simply more” through a suite of eight apps and a promise of powerful digital experiences.
Tuesday heralded a new frontier for Digicel as it went all in on digital. Nineteen years after its launch in Jamaica as a mobile operator and subsequent shake-up of the telecoms industry in 31 markets across the Caribbean, Central America and the Pacific with its promise of best network, best value and best service making mobile phones accessible to everyone, everywhere – Digicel stepped into its future.
As a Digital Operator, Digicel promises to deliver digital experiences 1,440 minutes of each day to customers – that’s all day, every day. That means being always there, always on and always having something to offer customers – no matter what they are into.
Sports, music, news, local radio, podcasts, messaging, marketplaces, cloud storage – there’s something for everyone, actually more of everything for everyone, every minute of every day. And Digicel claims to be the only operator in the market that can deliver that.
Commenting on Digicel’s new frontier as a Digital Operator, Denis O’Brien, Digicel Group Chairman, explained, “This is the biggest thing we have done since our launch in Jamaica 19 years ago. Today [Tuesday – Ed.] we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1,440 minutes of each day – that’s every minute of every day – and that we will always have an app and a digital experience to delight and engage them. That promise of a constant connection in turn makes for a far deeper, more impactful and more resonant relationship with our customers.”
It’s prime time
And the first major move in that new Digital Operator and customer relationship is to enable customers to enjoy digital experiences and data with the new Digicel Prime Bundles.
Digicel Prime Bundles feature all of Digicel’s suite of digital services (or apps) spanning D’Music for music, PlayGo for TV streaming, SportsMax for all things sport, BiP for advanced messaging, video and voice calling, gaming and marketplaces, LOOP for local and international news, GoLoud for 75 local radio stations and podcasts and Billo for cloud storage – each with its own “super generous” data allotment so that customers can feel, touch, experience and enjoy them as they live their digital lives. And on top of that there’s Digicel’s self-care destination, MyDigicel app.
Each of the Digicel Prime Bundles boasts a healthy helping of any use data for customers to enjoy.
Commenting on the Digicel Prime Bundles, Oliver Coughlan, Digicel Chief Executive Officer (CEO) Caribbean and Central America, explains; “Today, [Tuesday], we’re stepping into our future. As a mobile operator, we sold minutes and [megabytes] MBs; now, as a Digital Operator, we’re about delivering digital experiences. And we’re making that happen 1,440 minutes of each day – that’s all day, every day.”
He continued, “With our Digicel Prime Bundles, we‘re making sure our customers can enjoy more of the things they love, with even more data. Our Digicel Prime Bundles are unmatched in the market. Nothing else comes close. Whatever our customers are into, we have an app and a digital experience for them, meaning they can do more, experience more, learn more, laugh more, make more, share more, listen more and play more together with Digicel. Our Digital Operator promise to customers is of simply more. Welcome to Digital at Digicel.”
