Kenroy Herbert, Chairman of the Anguilla Tourist Board.
ANGUILLA--The Executive Council has announced the appointment of Kenroy Herbert as the new chairman of the Anguilla Tourist Board (ATB). He will lead the seven-person board in overseeing global operations of the ATB across all source markets and manage promotion, sales and marketing initiatives to expand tourism arrivals while optimising the industry’s benefits for Anguilla’s residents.
Herbert is a distinguished businessman in hospitality and lifestyle and is very familiar with the island’s tourism industry and potential. He is the President and Founder of Leviticus Lifestyle & Travel, an award-winning lifestyle management company that has been providing limitless, one-of-a-kind luxury experiences for high-net-worth vacationers through a hand-picked team of dedicated and creative individuals.
Commenting on the appointment, Minister of Tourism, Haydn Hughes said, “With rich experience in hospitality, designing and delivering unique vacation and travel experiences, Herbert is the ideal person to take up the chairmanship of the ATB at this time. I am confident he will successfully guide the Board and the organisation in positioning Anguilla as the leading destination not only in the Caribbean, but also in the world.”
Herbert said, “I am honoured to have been appointed to such a significant position within the Anguilla Tourist Board. I wish to extend my sincerest gratitude to the Minister of Tourism for his vote of confidence. My new chairmanship is an incredible opportunity to make a difference at a critical time in our tourism industry. I look forward to faithfully serving the people of Anguilla, growing Anguilla’s market share and the variety of immersive experiences for visitors gracing our shores.”
He said his priorities would include the appointment of a Director of Tourism, the improvement of arrival and departure experiences for all guests, a continuous increase in visitor arrivals from current and emerging markets, the development and improvement of the Anguilla/St. Maarten dock facilities, and the increase of tourism revenue through the exploration of new niche markets such as regional tourism and local experience tourism.
Herbert noted the impact of COVID-19 and the need for a collaborative approach to re-opening the island’s tourism.
Members of the Board of ATB include Stacey Liburd, sales and marketing consultant, Quintessence Hotel and Long Bay Villas; Danitza Delisa Mussington, first female boat captain, Funtime Charters; Melisha Maccow Niles, conference services/wedding specialist, Four Seasons Resort; Luisana Mendez Retde, student and aspiring hospitality professional; Condon Proctor, event coordinator, Lagoon Tours; and Tiago Moraes Sarmento, General Manager, Belmond Cap Juluca.
