Participants during a recently-held T-shirt design workshop.
PHILIPSBURG--The Too COOL To Loot campaign was launched on April 8 and looks to all creative students, artists and aspiring persons in the community for assistance.
From Monday, May 14, through Monday, June 4, UNICEF and the Ministry of Education, Culture, Youth, Education and Sports will be working on a logo contest for anyone who wants to help them create an identity for their campaign.
“In an effort to take part in helping us create an identity, we’re encouraging creative logo designs, whether it be hand-painted or digitally-created. Designers can be as creative as they would like to be, as they are open to create a logo creatively by hand (soft copy) or digitally (hard copy). Your creativity is not limited. You can get as creative as you like,” said Division of Education Innovations acting head Oralie Boirard.
To participate, participants should keep the slogan “Too COOL To Loot” in their design. One must be 18 years or younger to enter the contest.
Artwork for the logo can be submitted via a hard copy at the Government Building front desk in care of the Ministry of Education, Culture, Youth and Sports with the participant’s name, address, phone number and email address or it can be sent digitally via email to
This email address is being protected from spambots. You need JavaScript enabled to view it. by 5:00pm Monday, June 4.
One does not have to be a skilled designer to participate. An idea may be presented as a sketch or simply digitally. Judging will take place on Tuesday, June 5, and winners will be announced on Friday, June 8.
All submitted ideas will be judged by the Too COOL To Loot logo experts. Once the winner is chosen, a professional designer may be engaged to finalise the logo design.
The Too COOL To Loot campaign aim is to engage the youth in several activities/events throughout the coming months in hopes of bringing awareness of the seriousness of looting and the long-term effects it has on the community.
The idea is to reach the young people by creating an image where looting is uncool, hoping that they will see themselves as “Too COOL to Loot.” Several schools were looted and vandalised post-Hurricane Irma, which affected teachers’ and students’ psychosocial well-being and sense of readiness to resume education. Many businesses, and homes were also among those that were looted, causing a ripple effect that has affected the whole society.
With this campaign the organisers want to raise awareness about the detrimental effects of looting on the wellbeing of children and adults, and to bring communities together with a different message.
