An example of one of the fifteen video advertisements.
~ 14-month digital display showcases turquoise blue water and white sand beaches to the ‘Crossroads of the World’ ~
NASSAU, Bahamas--The destination marketing organisation Nassau Paradise Island Promotion Board (NPIPB) shared its new digital billboard campaign located in New York City’s entertainment hub, Times Square.
The fourteen-month display – which airs fifteen visually stunning video advertisements across three screens every hour, 24 hours per day, seven days a week – aims to inspire travel to Nassau Paradise Island in The Bahamas.
“We are thrilled to launch this initiative in one of Nassau Paradise Island’s key markets and in Times Square specifically, New York’s busiest commercial intersection,” said Chief Executive Officer (CEO) of the Nassau Paradise Island Promotional Board Joy Jibrilu. “The campaign perfectly illustrates the mission of our board to support our partners by strategically marketing the destination to our target visitors.”
The digital billboards are in a prime corner location, wrapping around the building to optimise viewing and the impact of the destination’s commercials. The campaign will run through December 2023, with the ability for creative elements and messaging to be updated throughout the year to continue to capture the attention and motivate passers-by no matter the season.
The advertisements feature emotionally stimulating video with iconic images, bold graphics, and NPIPB’s hotel partners – Atlantis Paradise Island; Baha Mar; Bayview Suites Paradise Island Bahamas; Comfort Suites Paradise Island; Graycliff Hotel; Margaritaville Beach Resort, Nassau; The Ocean Club, A Four Seasons Resort; Paradise Island Beach Club; Sandals Royal Bahamian; and the destination’s newest resort Goldwynn Resorts & Residences, opening February 2023. Airline partners are also included with copy showcasing the non-stop flights from LaGuardia Airport, John F. Kennedy International Airport and Newark Liberty International Airport.
Jibrilu added, “There is no better time to launch this campaign than now, ahead of the popular Macy’s Thanksgiving Day Parade and Times Square New Year’s Eve celebration which draw worldwide attention. Spectators will be hard-pressed to miss our message, and we hope it influences them to book a trip to Nassau Paradise Island. After all, it is only a short, direct flight from New York.”
