TTL launches ‘Looong Weekend’ campaign to attract visitors in 2025

TTL launches ‘Looong Weekend’  campaign to attract visitors in 2025

Calendar of “Looong Weekends” being celebrated in Trinidad and Tobago.

 

PORT OF SPAIN, Trinidad--Tourism Trinidad Limited (TTL) announces the launch of its “Looong Weekend” marketing campaign, designed to capitalise on the nine long weekends Trinidad will enjoy in 2025. This vibrant initiative aims to highlight the island’s unique blend of cultural and religious holidays, world-class festivities and an array of events that promise something special for every traveller, according to a TTL press release.

Birthed out of TTL’s popular monthly calendar of events digital initiative, this “Looong Weekend” campaign TTL will focus on targeting international and regional markets, including the USA, Canada, the UK, the Caribbean and Latin America, to invite visitors to experience the rich and dynamic culture of Trinidad, the release states.

The campaign will be rolled out across TTL’s digital and social media platforms, alongside partnerships with key stakeholders such as airlines, hotels, local destination marketing companies, independent tour operators, event planners and promotional associations. This collaborative effort is designed to create attractive travel packages and ensure visitors have an unforgettable experience.

The nine “Looong Weekends” in 2025 are, according to the release:

* Carnival Long Weekend (Monday, March 3, and Tuesday, March 4): Celebrate the world’s greatest street festival with unmatched energy, vibrant costumes, lively soca music and unforgettable events;

* Shouter Baptist Liberation Day & Eid-ul-Fitr (Sunday, March 30, and Monday, March 31, to be confirmed): Reflect on spiritual resilience and cultural unity with celebrations of religious diversity;

* Good Friday & Easter Monday (Friday, April 18, and Monday, April 21): Enjoy serene reflections and festive activities, from the “bobolee” tradition to Easter egg hunts;

* Indian Arrival Day (Friday, May 30): Experience the richness of Indian culture, including music, dance and cuisine, as Trinidad honours its East Indian heritage;

* Corpus Christi & Labour Day (Thursday, June 19, and Friday, June 20): A perfect weekend to explore Trinidad’s agricultural traditions, celebrate workers’ rights and enjoy nature’s bounty;

* African Emancipation Day (Friday, August 1): Immerse yourself in week-long cultural performances, drumming and storytelling, celebrating the freedom and resilience of African heritage;

* Independence Day (Sunday, August 31, and Monday, September 1): Witness the grand military parade, patriotic celebrations and spectacular fireworks in Port of Spain and San Fernando;

* Divali (Monday, October 20, to be confirmed): Experience the Festival of Lights with mesmerising diyas, cultural displays and delicious Indian delicacies; and

* Christmas Day & Boxing Day (Thursday, December 25, and Friday, December 26): End the year with warmth and joy, enjoying festive markets, parang music and holiday cheer.

TTL is making a special appeal to the Trinidadian diaspora to “Come Home” and rediscover their roots during these long weekends. With cultural showcases, dynamic festivals and warm hospitality awaiting, this is the perfect opportunity to reconnect with family and heritage while immersing yourself in the best that Trinidad has to offer.

Trinidad is truly “Always in Season”, and 2025 promises to be a year of celebration and excitement. From the electric energy of Carnival and African Emancipation Day to the serene beauty of religious holidays like Divali and Eid, and the joy of national milestones like Independence Day, there’s no better time to visit Trinidad, according to the release. Seize the opportunity to plan and book your vacation period to lengthen your stay to explore, discover and immerse yourself in Trinidad’s unique multiculturalism, it adds.

Stay tuned for updates on our “Looong Weekend” campaign and start planning your getaway to Trinidad. Let the beat of the island and the warmth of its people welcome you to an unforgettable journey in 2025, the release concludes.

The Daily Herald

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